About Me

Cody Ross

Digital Marketing Specialist

Armed with over four years of expertise, I am a results-driven PPC Specialist proficient in managing and optimizing advertising campaigns. My robust digital marketing competencies, paired with technical skills in JavaScript, HTML, and Google Tag Manager, which allow for impactful and revenue-boosting strategies. My bilingual ability further enhances the effectiveness of campaigns, ensuring broad reach and engagement.

Capitalizing on a diverse academic foundation from Oklahoma State University, my expertise bridges the linguistic acuity acquired through my Spanish major with the analytical and problem-solving mindset fostered by my Biology major. This interdisciplinary fusion not only enriches my perspective but also propels my ability to craft KPI-driven strategies, ensuring a significant contribution to your company’s success.

Meta Ads

As a seasoned PPC Specialist with three years of experience, I have a profound understanding of Meta Ads. I have been instrumental in scaling the paid efforts of a prominent digital marketing firm by designing diversified audiences tailored to specific campaign needs. This strategic audience segmentation allowed for highly targeted campaigns, leading to enhanced engagement and a significant uptick in ROI.

Google Ads

Possessing three years of deep-seated expertise in Google Ads, I've adeptly managed campaigns for a diverse set of clients, including those offering MySQL databases and a unique Biology Drawing App. Through meticulous keyword research and audience targeting, I developed highly specific, optimized campaigns that led to increased visibility and conversion rates for these niche products. This successful approach in creating precision-targeted Google Ads campaigns has been instrumental in driving customer acquisition and enhancing overall business profitability.

LinkedIn Ads

In my three-year tenure as a PPC Specialist, I have demonstrated proficiency in leveraging LinkedIn Ads to reach the unique, professional demographic this platform provides. One noteworthy achievement was my work for a client offering MySQL databases. By crafting targeted campaigns that effectively capitalized on LinkedIn's rich professional data, I facilitated meaningful engagement with the right audiences. This strategic approach drove significant customer acquisition, ultimately contributing to the client's business growth and profitability.

Paid Media Management

I bring three years of substantial paid media experience to the table, predominantly in the B2B SaaS sector. However, my professional journey has also allowed me to amass valuable experience with a broad range of clients, equipping me with a versatile skill set and a broad understanding of diverse market landscapes.

Ad Copy Creation

With a keen eye for compelling narratives, I have crafted persuasive ad copy for Google, Meta, and LinkedIn Ads. My comprehensive understanding of these platforms and their unique audience preferences has enabled me to create impactful messages that drive engagement and conversions.

Content Posting

I have overseen the publication of both paid and organic content across diverse advertising platforms. This involved not only strategic timing and positioning of paid ads but also ensuring organic content resonates with the audience. By balancing these efforts, I have successfully managed to create a robust online presence, driving increased traffic, and fostering stronger brand-customer relationships.

Audience Creation

My expertise extends to creating distinct and effective audiences across various ad platforms. By utilizing Lookalike (LAL) audiences, keyword targeting, and other segmentation tools, I've curated audiences that align perfectly with campaign objectives. This strategic audience creation has proven successful in driving higher engagement and improved conversion rates across multiple platforms.

Google Analytics

A proficient user of Google Analytics, I have leveraged its comprehensive insights to track, analyze, and refine campaign performance. This data-driven approach has been vital in optimizing marketing strategies, enhancing user engagement, and driving successful conversions.

Measuring Success

In the rapidly evolving digital marketing landscape, I've mastered the use of tools like Google Tag Manager (GTM) and Google Analytics for precise campaign performance tracking and evaluation. Beyond basic implementation, I exploit these tools to monitor critical metrics, particularly user purchases. This data-centric approach provides a granular understanding of user behavior and campaign effectiveness, enabling real-time adjustments and optimization. These insights underpin future strategy development, ensuring consistently high-performing and revenue-generating marketing initiatives. My success in digital marketing stems from this ability to measure, analyze, and adapt based on crucial performance metrics.